Privacy Policy


At Bodystance, privacy means fair play and transparency. This Privacy Notice provides you information about how your personal details are used on for the purpose of informing and selling you our products and services as well as maintaining, improving and managing our products and services in order to provide you with the best Bodystance experience whenever you interact with us in the digital world online or through mobile apps, as well as in the real world when you visit our stores.

In accordance with European General Data Protection Legislation (“GDPR”) and local applicable laws, this Privacy Notice provides you information on how Bodystance collects, uses, protects, keeps, shares and deletes (collectively, we call it “process” or “processing” in this Privacy Notice) your personal details. We also provide you information about how you can contact us to exercise your rights under local law.


By visiting, you will be purchasing Bodystance products from Bodystance GmbH, and having your information processed by Bodystance GmbH  who is the operator of this website. If you wish to sign up to our newsletter by submitting your information to this website, or to keep up-to-date with the latest Bodystance developments, you may be contacted by Bodystance GmbH where our product information would be most relevant to your current location.


What personal details are we collecting from you and WHAT WE DO WITH IT?

Identity information – this is information we use to identify and make sure you are who you claim to be. This includes: name [first, last, initials], Date of Birth, e-mail address, unique consumer number, nickname, password, social media identifiers, and your device fingerprint.

Community information – this is information we use to make sure you can make the most out of Bodystance communities, such as registering for events and participating in events. This includes for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leaderboards, event participation, joined groups.

Contact information – this is information we use to reach out to you in order to send you your Bodystance products, provide you with promotional information, share with you what is happening at Bodystance, and answer your queries and concerns. This includes for example: phone number, shipping and billing address, e-mail address, Messenger ID, social media name.

Social Media information – this is information we use to understand you better, in order to build a better relationship with you as an Bodystance consumer, create products that you will like, and focus our marketing efforts on messages which you will consider helpful and interesting (based on your online behaviour), as well as optimising your social media interactions with Bodystance and other Bodystance community members. This includes any social media information that is publicly available such as [but not limited to]: social media handles, social media interactions and postings, your “Likes” and other reactions, your social media connections, your photos. This information is provided to us by the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through agencies we have agreements with.

Location information – this is information we use to make sure we provide you with the most relevant information based on your geographical location. This includes for example: your residential location, current log-in location [IP address], GPS data.

Device information – this is information we use to secure our network and improve our services and performances. This includes for example: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.

Size information – this is information we use to make sure your gear fits you just perfectly. This includes for example: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement.

Activity information – this is information we use to help you improve your performance and exercise experiences, and identify what products might be best for you. This includes for example: fitness data (for example workout start and end times, activity type, sports category), sensor data (for example step goal, duration, pace, distance, calories, RunScore and speed), and other data related to your fitness app.

Purchase information – this is information we use to process your order. This includes for example: your shopping cart, payment information (credit card number), payment risk profile, delivery details, shipping and billing address, customer order number, purchase history with Bodystance.

Health information – this is information which relates to your physical or mental condition. We do not collect this type of personal details without informing you and obtaining your consent.

Correspondence – this is information we use for quality control purposes, and to make sure we have complied with your requests or legal requirements. This includes for example: recordings of your call to our customer service centre, notes on your Feedback, related call backs, e-mail correspondence with Bodystance personnel, postal correspondence with Bodystance personnel.

Behavioural/Profile information – this is information we use to make sure we communicate only information that is relevant to you, provide you with the best Bodystance deals and offerings which you would be interested in, and to maximise your experience as an Bodystance member in our online or offline communities. This includes for example: your shopping history, Wishlist items, your browsing behaviour), your browsing preferences, your shopping preferences, in-store interactions, your workout history.

Preference information – this is information we use to make sure you have the best Bodystance experience whenever we interact. This includes for example: preferred language, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your Bodystance product reviews.



Ultimately, we use your personal details to provide you with the best consumer experience you could have with Bodystance, and we constantly work on improving that experience so you will continue to love our brand and products, and remain a member of the Bodystance community worldwide.

More specifically, we use our personal details to do the following:

To sell you our products and services  – We use your personal details to process your purchase order, make sure your payment is received, comply with the requirements under our Terms and Conditions (for selling you the products), deliver products you ordered, exchange products for you if necessary, and refund you if necessary.

To inform you about our products and services – We use your personal details to send you alerts and updates about our Products and Services based on your preferences, interests, participations and communities. When you purchase our products, we will be contacting you without your separate consent to provide you information about our products and services (Service E-Mails). This is considered our “legitimate business interest” in order to make sure our business continues to thrive.

To store your personal details – We will store your personal details until you tell us to delete them. If you have been inactive (counting from your last Log-In) for 25 months we will anonymize your personal details.

To protect our products and services – As a business, we can only continue to thrive if we vigorously protect our corporate and business interests. This includes making sure that the orders and payments are legitimate (fraud prevention), our research and development is heading into the right direction, our marketing strategies target the right audience with the right messages. As our consumer, your details will be used to help us achieve these goals in order to continue providing you with the best products and experiences. This is considered our “legitimate business interest” in order to make sure our business continues to thrive.

To deliver first-class experience to you continuously – We collect and store certain information from you and from your devices, terminal equipment, and browsers (such as using a “cookie”, pixel tag or any other targeting technology. This allows us to remember how you prefer to browse and shop on our sites. It also allows us to present you with the relevant information tailored to your needs. You can find more information about how we use online tracking technologies such as Cookies, tags, and other codes from the “Cookies” section.

To maintain your products and services – We use your details to maintain your Bodystance account. Through our global single sign on, you can use the same details to log in anywhere in the world. This also includes maintaining your details as a member of Bodystance communities around the world. As a non-member, your account will be primarily maintained for the purposes of completing your order; as a member, we will be maintaining your account to complete your orders, maintain your points, organise community events for you, and allow you to have more interactions with Bodystance as an Bodystance member. In addition to the identity information you provide to us, if you choose to log in using your social media credentials, we will also have access to your social identifier.

To run, improve and manage our products and services – We take appropriate technical and organisational measures to protect personal details against accidental, unlawful destruction or accidental loss, alteration, unauthorised use, disclosure or access, in particular where the processing involves the transmission of data, and against all other unlawful forms of processing and misuse.


In order to be a responsible corporate citizen, we may be required to share your details with the following type of entities (as permissible and required by law):

Authorities and law enforcement  – Government authorities and/or law enforcement officials if required for the purposes identified in this notice, if mandated by law or if required for the legal protection of our legitimate interests in compliance with applicable laws.

Partners – We may run joint programmes, events or promotions with other companies on its websites or applications. Our partner will only use your personal details, if we have your consent for them to do so. If you do not wish to have your personal details collected by, or shared with a company other than Bodystance, you can always choose not to participate in such programs, promotions or events.

Prospective purchasers’ adviser  – In the event that the business is sold or integrated with another business, your personal details will be disclosed to our advisers and any prospective purchaser’s advisers, and to the new owners of the business.



We share your personal details with processors outside your country after having made our assessment and having them sign our standard contractual clauses.



Your consent  – When you sign up, purchase products, participate in our communities or create an account, you consent to us using the personal details you provide to carry out the purposes we identified to you in accordance with this Notice. We store that we have your permission to use your personal details in a particular manner. This includes for example your consent to receive marketing communications, your consent to us sharing your data with third-parties, your consent to us transferring your data to a different location.

Contractual obligations – We will process and use your personal details to fulfil our contractual obligations so we can provide you with your requested products and services.

Legitimate interests – We will process and use your personal details to carry out and improve our products and services, sending you marketing communications, research and development questionnaires.

Compliance with laws – We will process and use your personal details to comply with legal obligations under applicable laws.



As a consumer located in the United Kingdom, you have the following rights to your personal details according to GDPR. However, you should know that we will comply according to the extent that the law requires us to; in some cases, where it is legally required for us to keep your details the way it is, we will decline to comply with your requests. In this case, we will provide you with our reasons.

Access your personal details – You have the right to request access to your personal details. This also includes information about:

a) why we have your personal details;

b) what categories of data we have;

c) what we do with your personal details;

d) who has access to your personal details (and where they are);

e) where your personal details might be transferred to;

f) how long we are keeping your personal details;

g) if you didn’t provide your personal details directly to us, how did we get them;

h) your rights under applicable laws and the possibility to restrict processing; and

i) if we use your personal details for any automated-decision making, and how we do it.

If you wish to obtain a copy of the personal details we have on you, please log in to your account to make a request. If you need more help, please contact Customer Service by [email protected]

Complain to a Regulator / Supervisory Authority – If you are not satisfied with the way we handled your consumer rights or our Privacy Principles, you have the right to make a complaint with a supervisory authority in the EU Member State that you are located in.

Delete your personal details at Bodystance – If you no longer want to interact with us, or you do not want us to have your personal details, you have the right to ask us to delete all your personal details from our systems. However, please note that there might be legal obligations we need to comply with which compel us to decline your requests or to keep certain information. If you have an account with Bodystance, please log in to your account and make the necessary corrections.

Correct your personal details – You have the right to make sure your personal details are accurate and complete. If you have an account with Bodystance, please log in to your account and make the necessary corrections.

Data Portability – You have the right to get a copy of your personal details to carry over to a new company. You can request a copy of your personal details in machine readable format within your account. If you have an account with Bodystance, please log in to your account to make a request