Backpod® was developed in New Zealand specifically to counter the huge upsurge of pain and headache in people hunching over computers and smartphones.
It all started from a chance discussion in 2010 between Dunedin manual physiotherapist Steve August and Otago University Design School head Nick Laird. Steve was worrying about the upcoming generation of computer-savvy but already hunched adolescents. Nick insisted he talk to Andrew Wallace, lecturer in Industrial Design with 25 years of experience and several international design awards to his credit. As a result, Backpod® was designed by Andrew to Steve’s requirements for a truly effective, science-based stretching device.
The rest is history – and much hard work!